Wekerle Business School

Commerce and Marketing BA

Title of award: Economist in Commerce and Marketing
Field of training: Economic sciences

Pre-requisite certificate: GCSE A Level
Required level of English language proficiency: minimum B2 level (IELTS 5.5 or TOEFL IBT 72 or equivalent)

In the interest of a smooth application, please, study the steps of the process carefully at the following links:

Duration: 6 semesters, i.e. 3 academic years + 1 semester related work experience (internship)
Form of training: full-time
Specialization: Business Administration
Number of credits: 210
Fees and Finances

Please, click on the button below to register, and note that upon registration you will be requested to pay the registration fee of 200 EUR.

Commerce and Marketing

dr gyenge balazsOur students acquire theoretical knowledge through a practical approach in one of the most popular BA programmes, whilst improving their skills in terms of independent and group work. They have a great opportunity to study commercial companies and economic organizations, to understand and predict market processes and to learn about consumer behaviour. They study in a pleasant and inspiring atmosphere while participating in a European accredited BA programme. The skills and knowledge acquired throughout the programme will enable our students to work in the fields of advertising, marketing planning, PR, e-business, sales and other related areas of commerce and marketing, as well as successfully cooperating with participants in the market. After completing the programme students will possess up-to-date knowledge, and will become economists with degrees in commerce and marketing, with excellent communication skills. So they will have excellent possibilities to find employment relevant to their professional interests, as well as to seek promotional possibilities or to improve their businesses in the area of marketing and commerce. They will also be able to use their acquired knowledge in other fields of economics.

Balázs Gyenge PhD 
Programme Leader


 1. Title of Bachelor degree programme: Commerce and Marketing

2. Level of education attained in the programme and the qualification in the degree

level: first degree (bachelor; abbreviated to BSc)
qualification: Bachelor of Economics in Commerce and Marketing

3. Field of training: Economic sciences

4. Duration of programme: 7 semesters

5. Number of credits to be acquired in order to obtain the degree:  180+30 credits

  • orientation of the programme: practice-oriented (60-70 %)
  • the minimum number of credits awarded for the continuous external practical training: 30 credits, of which 10 credits are allocated to the thesis.
  • the minimum number of credits awarded for elective courses: 10 credits

 6.*  Area of study according to the uniform classification system of vocational education areas: 341/0416

7. Learning outcomes of the bachelor programme and professional competences acquired  

The aim of the programme is to train economists, who, having acquired knowledge and understanding of commerce and marketing as well as economics and business, are capable of demand-driven procurement and marketing of various products and services, and of organising and managing the commercial activities of small and medium-sized enterprises.  Upon graduation, they are also qualified to continue their studies at Master's level.

7.1. Professional competences to be acquired

7.1.1. Graduates of the Commerce and Marketing BSc programme will possess

  a) a knowledge of

  • the fundamental, comprehensive concepts, theories, and facts of economics in their national and international contexts as regards the relevant actors of the field, their functions as well as economic processes;
  • the fundamental theories and features of the economy on both the micro and macro levels, as well as the fundamental data collection, mathematical and statistical data analysis methods;
  • the rules and ethical standards of cooperation in teams, projects or organizations and in project management;
  • the basic facts, directions and boundaries of trade and marketing, the structure, functioning and interrelationships of economic and professional organisations, the behaviour of the actors in these organizations, as well as the external and internal environmental, behavioural, informational and motivational factors that determine their behaviour;
  • the most important contexts, theories and concepts related to trade and marketing;
  • the concepts, tools and methodology of marketing in both the for-profit and non-profit sectors, the role of marketing in the operation of a company or institution, and its connections to other processes and functions of an organisation;
  • the processes of consumer and customer behaviour, and the field of consumer protection;
  • the processes, legal and ethical requirements of sales and business activities, the operation and organisation of commercial enterprises, the main processes and techniques of commercial activities and logistics;
  • the background and methods of e-business;
  • the professional terminology of economics in his/her mother tongue and at least in one foreign language.

  b) the skills to

  • plan, organise, control and conduct business activities, projects, small businesses and companies;
  • find, systematize and analyse data as well as to establish fundamental relationships in the data by applying the theories and methods studied in the BA programme; to draw independent conclusions, make critical comments, prepare proposals for decision-making, and make decisions in familiar and partly unfamiliar contexts alike, both in domestic and international environments;
  • monitor and interpret global economic and international business processes, changes in economic policy and related sectoral policies as well as legislation relevant to both and their impact, always taking all of them into account in their analyses, proposals and decisions;
  • analyse the foundations of the knowledge base of commerce and marketing, synthesise their interrelationships and perform appropriate evaluative activities;
  • engage in short- and medium-term marketing and sales decision-making, to identify and adapt to rapid market changes;
  • design marketing research projects to support marketing and commercial decision-making as well as to conduct the research and to analyse the data adequately;
  • manage corporate commercial and marketing databases, analyse secondary marketing research information and data, and use specific software required for such purposes;
  • work efficiently on economic, marketing and commercial projects in business organisations;
  • manage marketing and sales departments or businesses;
  • understand and use both online and print professional literature in the field of commerce and marketing in their native tongue and a foreign language as well;
  • present theoretically and conceptually well-grounded and well-articulated proposals and positions both orally and in writing, in their native language and in a foreign language alike, in line with the rules of professional communication;
  • identify economic, marketing and commercial problems, plan for and implement their solutions;
  • co-operate with the representatives of other knowledge domains and socio-economic subsystems;
  • communicate both orally and in writing in a foreign language, using modern ICT tools.

c) an attitude that

  • demonstrates problem-sensitive, pro-active behaviour in order to produce quality work, as well as constructiveness, cooperation and initiation in project and team work;
  • is open to new information, new professional knowledge and methodologies, and which shows willingness to undertake new, autonomous or collaborative tasks and thus new responsibilities as well;
  • demonstrates their commitment to improve their knowledge and working relationships in cooperation with their colleagues;
  • shows their commitment to study autonomously in order to achieve their professional goals;
  • seeks to make decisions by taking full account of both the legal and the ethical standards even in complex or unexpected decision-making situations;
  • is responsive to the views of others, to sectoral, regional, national and European values (including societal, social and ecological, sustainability aspects).

  d) autonomy and responsibility

  • in performing and organising the tasks defined in their job description independently, although under general professional supervision;
  • for their analyses, conclusions and decisions;
  • in independently leading, organising and managing a company unit, a work group or a small business, taking responsibility for the organisation and its employees;
  • in thoroughly considering and elaborating on comprehensive and specific trade and marketing problems, taking into account available resources, and based on professional guidelines;
  • in developing and justifying the principles of the commercial and marketing profession;
  • for compliance with professional, legal and ethical standards and rules regarding work and conduct;
  • in delivering presentations and conducting debates autonomously and when participating in professional fora within and outside a business organisation.
8. Features of the BA programme

8.1 Professional characteristics

8.1.1. Fields of expertise leading to the qualification

- economics, methodology and business (mathematics, statistics, informatics, micro- and macroeconomics, international economics, finance, corporate economics, business law, marketing, accounting, management, business communication, professional language, environmental economics, basic business studies) 80-90 credits;

-  social sciences (European Union, general and economic law, economic history, sociology, political science, philosophy) 10-20 credits;

-  professional studies in commerce and marketing (corporate governance, economics of commerce, marketing management, organisational behaviour, corporate finance, marketing research, foreign trade techniques, marketing communication, logistics, media economics, and optional specialisations) 70-90 credits.

8.1.2. The number of special knowledge credits that can be acquired in areas relevant to the needs of the commercial and marketing business profession shall not exceed 30 credits within the total programme.

8.2 Foreign language requirement

To obtain a bachelor's degree, graduates are required to have a state-recognized intermediate level (B2), complex type business language examination in a foreign language corresponding to the field of study, or a state-recognized advanced level (C1), complex type, general language examination or an equivalent certificate or diploma.

8.3* Internship requirements

The internship, as defined in the curriculum of the BSc programme of the institution, shall last one semester, i.e. it must be a minimum twelve week-long uninterrupted work placement.

The aim of the programme is to train professionals who will have acquired the necessary economic and business knowledge anddiploma2 skills as well as sales and marketing expertise to successfully work in the acquisition and sales of both products and services, while always following market demand. Not only will they be able to organise and manage the sales activities of small and medium- sized businesses as well as being able to find employment at large international companies. By the end of the programme they will have acquired sufficient knowledge to continue their studies in a Master’s programme.

The graduate student of the course will be able to:

  • organise and manage the sales activities of small and medium-sized businesses
  • acquire and/or sell various products and/or services
  • perform in a team as well as individually
  • cooperate with suppliers, partners, service providers as well as with other functional fields within an organisation
  • analyse data on advertising, sales promotion and market research; elaborate efficient programmes and supervise their implementation
  • analyse and plan commercial processes and strategy
  • complete certain logistical tasks
  • use commerce and marketing software
  • prepare reports and surveys, communicate efficiently both orally and in writing


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